Ii-silicone hip pads kwimarike yaseYurophu: utshintsho lokukhula oluqhutywa sisizukulwana esitsha - olugxile kwimfuno engxamisekileyo yabathengi abangaphantsi kweminyaka engama-25 ubudala
Isiphelo esiphambili
Iqela leminyaka elikhula ngokukhawuleza eYurophui-silicone hip padImarike liqela elingaphantsi kweminyaka engama-25 ubudala. Ukususela ngoJanuwari ukuya ku-Okthobha ka-2023, inani labasebenzisi kweli qela leminyaka lenyuke ngama-312% unyaka nonyaka xa kuthelekiswa nowama-2019, lidlula kakhulu izinga lokukhula kwamanye amaqela eminyaka. Emva kwale meko kukho ukukhuthazwa okubanzi kwemfuno yabathengi abancinci yokwakheka komntu ngamnye, iindawo zentlalo kunye nokulula korhwebo lwe-e-commerce oluwela imida35.

Ulwazi lwedatha: Ukwanda kokusetyenziswa kwemveliso kubantu abancinci
1. Izinga lokukhula kwabasebenzisi abangaphantsi kweminyaka engama-25 ubudala likhokelwe ngumsantsa
Idatha engundoqo: Ngokutsho kwe-JD.com ethi “2023 European Import Product Consumption Trend Observation”, abathengi abangaphantsi kweminyaka engama-25 ubudala banomlinganiselo wokukhula we-312% phakathi kwabasebenzisi abathenga iimveliso ezingenisiweyo eYurophu, nto leyo eba liqela elikhula ngokukhawuleza phakathi kwamaqela eminyaka yonke3.

Uhlalutyo lokuthelekisa: Nangona inani labasebenzisi abaneminyaka engama-26-35 ngelo xesha linye laliphezulu njenge-45%, izinga lokukhula laliyi-79% kuphela; ngelixa inani lokusetyenziswa kwamaqela angaphantsi kwama-25 ngobuhle, izixhobo zempahla kunye nezinye iindidi liye landa kakhulu, nto leyo ehambelana kakhulu neempawu zodidi lwee-silicone hip pads310.

2. Isini kunye nendawo ejikelezileyo
Imarike elawulwa ngabasetyhini: Abafazi bangaphezulu kwama-60% abathengi bemveliso engeniswe eYurophu. Ii-silicone hip pads, njengesixhobo sokubumba umzimba, ziyahlangabezana nemfuno enamandla yabasetyhini abaselula "yokwenza ngcono umlinganiselo wesinqe ukuya kwisinqe" kunye "nempembelelo ephuculweyo yokunxiba"38.

Icandelo lemarike yamadoda liyavela: Iphepha lewebhu lesi-4 kunye nephepha lewebhu lesi-8 zibonisa ukuba ii-silicone hip pads zamadoda (ezifana “nempahla yangaphantsi yokuphakamisa ii-hip” yamadoda) ziqalile ukungena kwimarike, ikakhulu ngenxa yeemfuno ezikhethekileyo ezifana neCosplay kunye nokwakheka komzimba, kwaye inani labasebenzisi bamadoda abangaphantsi kweminyaka engama-25 ubudala linyuke nge-28%48.

Abaqhubi bokukhula: Ukuchonga indlela yokukhetha abathengi abancinci
1. Ukwenziwa kweendaba zoluntu kunye neendlela ezintle zobuhle
Impembelelo kwezoqoqosho yoosaziwayo kwi-intanethi: "imingeni ye-curve" kunye "nezifundo zokunxiba" zidumile kumaqonga afana ne-Instagram kunye neTikTok, kwaye ii-silicone hip pads zisetyenziswa kakhulu njenge "instant shaping artifacts". Umzekelo, i-Spanish Internet celebrity @BodyShape_EU isebenzise ividiyo yokwenyani yokuthelekisa uvavanyo, kwaye umxholo omnye uqhubele phambili ukunyuka kwe-170% kwintengiso yohlobo oluthile lwee-hip pads310.

Utshintsho lobuhle beSizukulwana Z: Ulutsha lukhetha "ukubumba umzimba ngendlela engangenisi ntsholongwane". Xa kuthelekiswa nokuzaliswa ngotyando, ii-silicone hip pads zinezibonelelo ezifana nexabiso eliphantsi, ixesha lokubuyela umva, kunye nokukwazi ukuphinda ziguqulwe, okuhambelana nomxholo wabo "wokusebenzisa amava kuqala".

2. Uguquko lwesiteshi sorhwebo lwe-e-commerce oluwela imida
Ukwaneliswa kwangoko kweemfuno: Isitishi samazwe ngamazwe saseAlibaba, iAmazon kunye nezinye iiplatifomu zibonelela ngenkonzo "yokuhanjiswa kweentsuku ezisi-7 eYurophu", enemigaqo-nkqubo "yokubuyisela ngaphandle kokukhathazeka" kunye "neyokuthengisa emva kwendawo" ukuphelisa amathandabuzo abathengi abancinci malunga nokuthenga okungaphaya kwemida28.

Iimveliso ezenziwe ngokwezifiso ziyavela: njengemisebenzi "emithandathu yokuzikhethela" kunye "nokwenza ngokwezifiso isinqe" ekhankanyiweyo kwiphepha lewebhu lesi-4, ehlangabezana neemfuno zeSizukulwana Z zokubonakalisa ngokwezifiso; ezinye iimpawu ziye zaqalisa uyilo olutsha olufana "nokukhanya" kunye "nokutshintsha imibala okubonakalayo kubushushu" ukuqinisa iimpawu zentlalo410.

3. Ulwandiso oluhlukeneyo lweemfuno ezisekelwe kwiimeko
Iimeko zokunxiba imihla ngemihla: Ii-silicone hip pads ezincinci nezingenamthungo (ezifana ne-"Hengyuanxiang high-waisted abdominal kunye ne-hip-lifting underwear" ezithengiswa kakuhle kwiqonga leSuning kwiphepha lewebhu lesi-6) ziye zaba zizinto ezingabonakaliyo ezifanayo zeetights kunye neelokhwe68.

Ukuqhuma kwentsimi ethe nkqo:

Inkcubeko yeCosplay: Uphando olwenziwe yiGamescom, umboniso wemidlalo yaseJamani, lubonise ukuba ama-43% abathathi-nxaxheba abangaphantsi kweminyaka engama-25 ubudala bathenge ii-silicone hip pads zokudlala indima4.

Ukungena kwiindawo zoqeqesho lomzimba: Ii-KOLs zoqeqesho lomzimba zaseBritane ziqalise "isicwangciso sokusebenza kwemisipha ye-gluteal" kwaye zacebisa ii-silicone hip pads njenge "zixhobo zoqeqesho lwasekhaya", kunye nokukhangela iimveliso ezinxulumene noko kunyuke nge-89%810.

Isicwangciso sokhuphiswano kunye nemveliso

1. Iindidi zabathathi-nxaxheba kwimarike57

Uhlobo lweeMpawu ezimeleyo Ingqwalasela yeqhinga

Iimpawu zempahla zangaphantsi zemveli iLangsha, iHengyuanxiang Intengiso ehlanganisiweyo (efana nempahla yangaphantsi kunye nomxube we-hip pad)

Uhlobo lobuchwephesha lokubumba umzimba iJusen Shayu Ubuchule bobuchwepheshe (izinto ezifudumeleyo, ezilwa neentsholongwane)

I-DTC entsha ewela umda i-GlamCurves Precision social media delivery + intsebenziswano ye-KOL

2. Amatyala okuthengisa kulutsha

Umxholo osebenzisanayo: Uphawu lwase-Itali iButtLab luqalise "isixhobo sohlalutyo lwe-AI hip", esivumela abasebenzisi ukuba bafumane iingcebiso zemveliso ezenziwe ngokwezifiso emva kokulayisha iifoto, nto leyo enyusa amazinga okuguqulwa nge-35%10.

Amabango okhuseleko lokusingqongileyo: Uphawu lwaseFransi i-EcoShape lusebenzisa izinto ze-silicone ezinokuphinda zisetyenziswe kwaye lutsala i-Generation Z eqaphela indalo ngokunikela nge-euro e-1 kwimibutho yolondolozo lolwandle kwinxalenye nganye ethengisiweyo.

Iindlela kunye nemingeni yexesha elizayo

1. Isikhokelo sokuphindaphinda ubuchwepheshe

Ukudibanisa ukunxiba okukrelekrele: Ukuphuhlisa "ii-smart hip pads" ezinee-sensors ezidityanisiweyo zoxinzelelo, ukujonga ukuma kokuhlala kunye nokulungisa amandla enkxaso nge-APP, kufumene utyalo-mali lwe-5 yezigidi zeerandi kwiziko lemali-mboleko yaseJamani7.

Uphuhliso lwezinto: Inkqubo yokuthengiswa kwe-silicone ebolayo iyakhawuleza, kwaye kulindeleke ukuba iimveliso ezinxulumene nayo zibe yi-30% yemarike yaseYurophu ngo-2030.

2. Iingozi ezinokubakho
Ukuqinisa ulawulo: I-EU iceba ukwazisa "uMthetho woNcedo lweKhemikhali lweeMveliso zeSilicone", onokunyusa iindleko zokuthobela imithetho yenkampani5.

Impikiswano yenkcubeko: Eminye imibutho yabasetyhini igxeka ii-silicone hip pads "ngokuqinisa ixhala lomzimba", kwaye iimpawu kufuneka zilinganise uxanduva lweshishini kunye nolwentlalo ngokusebenzisa intengiso ethi "Body Positive".

Iingcebiso zesenzo: Indlela yokubamba imakethi entsha
Uphuhliso lwemveliso oluqhutywa yidatha: Bamba utshintsho kwimfuno ngohlalutyo lwamagama ashushu eTikTok (njenge #Uphuculo lweHip, #AkukhoSurgeryNeeded), kwaye uqalise iimodeli ezilinganiselweyo (ezifana "nemodeli ye-glitter yefestivali yomculo")810.

Ukusebenza kwindawo ethile: Ukumisela iindawo zokugcina impahla kwamanye amazwe eJamani naseFransi ukuze kufezekiswe "ukuhanjiswa kwezinto ngosuku olulandelayo"; ukuqesha abantu abanomdla ekuhlaleni ukuba bathathe iifoto "zevidiyo zokukhupha iibhokisi kunye nokunxiba" ukunciphisa imiqobo yenkcubeko23.

Uyilo lokwahlulwa koluntu: Qalisa umsebenzi othi “Ukuthenga Iqela Labahlobo Ukuze Ukonwabele Iwaranti Yobomi Bonke”, kwaye usebenzise unxibelelwano loluntu lwabasebenzisi abancinci ukufezekisa ukuthengwa kwabathengi ngexabiso eliphantsi68.

Isiphelo
Abathengi abangaphantsi kweminyaka engama-25 ubudala abangoonjini bokukhula kwimarike ye-silicone hip pad kuphela, kodwa bakwangamandla aphambili achaza uhlobo lwemveliso yexesha elizayo. Iimpawu kufuneka zisebenzise ubugcisa obutsha njengomkhonto kunye nexabiso njengekhaka lokwakha ukhuphiswano oluzinzileyo kolu tshintsho lwabathengi besizukulwana esitsha.