Ukuthandwa kweeBra Tapes kwiTikTok: Indlela yokusebenzisa amathuba eMarike yeHlabathi
Kule mihla yedijithali, amaqonga eendaba zoluntu abe negalelo elikhulu ekuqhubeni ukuthengiswa kweemveliso kunye nokukhuthaza uphawu. Njengenye yamaqonga evidiyo amafutshane adumileyo kwihlabathi liphela, iTikTok, enonxibelelwano lwayo olukhethekileyo kunye nesiseko sabasebenzisi abaninzi, ibonelela ngokubonakala okukhulu kwiimveliso ezininzi. I-Bra tape, imveliso yempahla yangaphantsi efashini nesebenzayo, ifumene udumo ngokukhawuleza kwiTikTok kwiminyaka yakutshanje, iba yindawo ephambili kubathengi behlabathi ngobuninzi. Eli nqaku liza kujonga ukuthandwa kwe-bra tape kwiTikTok, lihlalutye izizathu zempumelelo yalo, kwaye linike iingcebiso ezisebenzayo kubaqhubi beqonga le-e-commerce abazimeleyo ukubanceda basebenzise eli thuba lemarike.

I. Ukuthandwa kweeBra Tapes kwiTikTok

(I) Ukukhula Okumangalisayo Kwentengiso
Ngokwedatha ye-EchoTik, umzimba weCAKESibra engabonakaliyoIteyiphu ikhule kakhulu kwintengiso kwiwebhusayithi yase-US yeTikTok. Le mveliso, exabisa i-$28.50 ngeyunithi nganye, ithengise iiyunithi ezingaphezu kwe-100,000, nto leyo evelise i-GMV eqikelelweyo ephantse ibe yi-$2.8 yezigidi. Enye imveliso ithengise ngaphezulu kwesigidi seedola zaseMelika kwiintsuku ezisixhenxe kuphela, ukususela nge-16 kaJulayi ukuya kwi-22 kaJulayi 2024, apho intengiso ifikelela kwi-35,000 yeeyunithi. Olu lwazi lubonisa ukuba izitikha zesifuba zifunwa kakhulu kwiTikTok, apho abathengi bebonisa ukwamkelwa okuphezulu kunye nokuzimisela ukuthenga.

(II) Impembelelo ye-viral yeevidiyo ezisasazwayo
Iividiyo ezisasazwayo kwiTikTok zidlale indima ebalulekileyo ekukhuthazeni izitikha zesifuba. Umzekelo, ividiyo yeblogi u-@Taylor Capuano ethelekisa izitikha zesifuba zeCAKES nezinye izitikha zesifuba ngokwemilo, ubungakanani, ukunamathela, kunye nentuthuzelo ifumene imibono engaphezulu kwezigidi ezili-10, nto leyo ekhokelele ekuthengisweni kweeyunithi ezingaphezu kwama-20,000 kunye nexabiso lempahla eliqikelelweyo le-$610,000. Ngaphezu koko, ividiyo ye-akhawunti yophawu i-@nipppyco ebonisa ukusebenza okungangeni manzi kwezitikha zesifuba ifumene imibono engaphezulu kwezigidi ezili-16.8. Ezi vidiyo azibonisi nje kuphela iingenelo zemveliso kodwa zikwatsala ingqalelo ebalulekileyo yabasebenzisi kwaye zikhuthaza ukuthengwa ngemiboniso ecacileyo.

(3) Ukusasazeka koMxholo oVeliswe ngaBasebenzisi (UGC)
Umxholo oveliswe ngabasebenzisi (i-UGC) nawo udlale indima ebalulekileyo ekukhuthazeni izitikha zebra. Abasebenzisi abaninzi abaqhelekileyo babelane ngamava abo kunye neziphumo besebenzisa izitikha zebra kwiTikTok, betsala ingqalelo yabathengi abanokubakho. Umzekelo, u-@catshrank, ibhlog elahlekelwe ziikhilogram ezingama-300, wabelane ngeziphumo zokusebenzisa isitikha sebra, nto leyo eyanyusa ukuthandwa kunye nokuthengiswa kwemveliso. Olu nxibelelwano lwabasebenzisi kunye nokwabelana kwavelisa impembelelo enamandla yomlomo, nto leyo eyaqhubela phambili ukuthengiswa kwezitikha.

II. Uhlalutyo lweZizathu zokuDuma kweeBra Stickers kwiTikTok

(I) Iingenelo zeMveliso
Intuthuzelo kunye nokuSebenza
Izitikha zebra, ezineempawu ezikhaphukhaphu, eziphefumlayo, nezingenamida, ziyahlangabezana neemfuno zabasetyhini banamhlanje zokunxiba ngokukhululekileyo. Ingakumbi kwiinyanga zasehlotyeni ezishushu, ubunzima kunye nokuziva okuncinci kweebra zesintu kunokwenza abafazi abaninzi bangakhululeki. Izitikha zebra zibonelela ngamava okunxiba asimahla nakhululekileyo.
Iimpawu ezininzi zikwabonelela ngezitikha zebra ezingangeni manzi, ezingabi nambitheko, kwaye zihlala ixesha elide, nto leyo ephucula ukusebenza kwazo. Umzekelo, izitikha zesifuba ze-nippy brand zingasetyenziswa phantsi kwamanzi ixesha elide ngaphandle kokuwa, kwaye zingasetyenziswa ukuya kuthi ga kwi-120.

Ukwenza ngokwezifiso kunye nokwahluka
Abafazi banamhlanje baya beqhubeka befuna ukwenza izinto ngokwezifiso zabo kunye nokwahluka. Ngokunikezela ngemibala eyahlukeneyo, ubungakanani, kunye neesitayile, iimpawu zesitikha sesifuba zilungele abafazi bazo zonke iintlobo zesikhumba, iimilo zomzimba, kunye neesitayile. Umzekelo, izitikha zesifuba ezingabonakaliyo zomzimba weCAKES ziza ngemibala emithathu kunye nobukhulu obuthathu, ezihambelana neemfuno zabasetyhini abahlukeneyo.

Ezinye iimpawu ziye zazisa neenkonzo ezinokwenziwa ngokwezifiso, ezivumela abathengi ukuba bakhethe umbala, ipateni, kwanempahla yezitikha zebra ngokwezinto abazikhethayo, nto leyo ephucula ngakumbi ukuthandwa kwemveliso yabo.

(II) Amandla amaQonga eeNdaba zoLuntu
Iingenelo zoSasazo lweTikTok
Njengeqonga eligxile kakhulu kwiividiyo ezimfutshane, iTikTok ineqhayiya eliphezulu kakhulu kubasebenzisi kunye nokusebenzisana. I-algorithm yayo ityhala umxholo ngokuchanekileyo kubasebenzisi abanomdla, ivumela ukusasazwa ngokukhawuleza kunye nokuvezwa.

Ifomathi yevidiyo emfutshane kwiTikTok ifanelekile ukubonisa imiphumo kunye neenzuzo zezitikha zesifuba. Ngokusebenzisa imiboniso ecacileyo kunye nothelekiso, abasebenzisi banokuqonda ngokucacileyo iimpawu kunye neenzuzo zeemveliso, ngaloo ndlela bevuselela umnqweno wabo wokuthenga. Intengiso yabaphembeleli kunye nabaphembeleli
Abantu abanempembelelo kunye nabantu abanempembelelo liqela eliphambili labantu abanempembelelo kwiTikTok, betsala inani elikhulu labalandeli ngomxholo osemgangathweni ophezulu. Iimpawu ezisebenzisana nabantu abanempembelelo zinokusebenzisa impembelelo yazo ukukhulisa ngokukhawuleza ulwazi ngemveliso kunye nokuthengisa.
Umzekelo, i-CAKES body isebenzisene nabantu abanempembelelo abangama-774, yapapasha iividiyo ezingaphezu kwe-1,200, yaza yathatha inxaxheba kwiividiyo ezingama-71 ezibukhoma, nto leyo eyandisa kakhulu ukuvezwa kwemveliso kunye nokuthengiswa kwayo. Ividiyo enye eyenziwe ngumntu onempembelelo u-@Taylor Capuano ivelise imifanekiso engaphezulu kwezigidi ezili-10 kunye nentengiso ezili-18,000 zee-CAKES bra tabs.

(III) Utshintsho kwiMfuno yeMarike

Ukuthandwa Kweendlela Zokuphila Ezisempilweni

Ngokukhula kwendlela yokuphila esempilweni, imfuno yabasetyhini yeebra zendabuko, ezinzima, nezinemida iyancipha kancinci kancinci. Abafazi abaninzi bafuna amava okunxiba akhululekileyo naguquguqukayo, kwaye ii-bra tabs, njengendlela elula nephefumlayo endaweni yeebra, ziyahlangabezana ngokugqibeleleyo nale mfuno.

Impembelelo Yeendlela Zefashoni

Ukutshintsha kweendlela zefashoni nako kukhokelela ekuthandweni kwee-bra tabs. Kwiminyaka yakutshanje, isitayile esithi “akukho zingubeni” siye saba ngumkhwa oshushu kwihlabathi lefashoni, kwaye iiblogi ezininzi zefashoni kunye noosaziwayo baye babonisa esi sitayile esidlangalaleni. Njengemveliso enokufezekisa isiphumo “akukho zingubeni”, izitikha zesifuba zithandwa ngokwemvelo.