UReayoung – Umthengisi oNgcali weempahla zeShapewear zabasetyhini ezithunyelwa eYurophu nase-US

Phakathi kwemarike yehlabathi yempahla yokuhombisa eqikelelwa ukuba iza kudlula i-$4.32 yeebhiliyoni ngo-2030, iYurophu kunye ne-US, njengeemarike eziphambili zabathengi, zijongene notshintsho kwifilosofi yabathengi ukusuka "ekubunjweni okungqongqo" ukuya "ekuzamkeleni ngokukhululekileyo." Ukuthandwa kwe-hashtag ye-#bodypositivity kwiTikTok, enezithuba ezingaphezu kwezigidi ezi-4.2, kuqinisekisa ukuphishekela kwabasetyhini banamhlanje amava okunxiba ngokukhululekileyo kunye namava okunxiba ngokukhululekileyo. Kule marike ithembisayo, uReayoung, onamava eminyaka esi-8 kwimarike yamazwe ngamazwe, uye waba ngumthengisi oqeqeshiweyo othandwayo weiimpahla zabasetyhinikubathengi baseYurophu naseMelika, ngenxa yolwazi lwayo oluchanekileyo lwemarike, amandla ayo aqinileyo emveliso, kunye neenkonzo eziguquguqukayo zokwenza ngokwezifiso.

Ukujolisa ngokuchanekileyo kwiimfuno zeMarike yaseYurophu naseMelika, Ukudala iMatrix yeMveliso eyahlukileyo

Imfuno yabasetyhini baseYurophu naseMelika yeempahla zokunxiba kudala idlulele ngaphaya kwengqiqo enye “yokuzinxiba ukuze unciphise umzimba,” endaweni yoko ilandela amava emveliso e**”yila ngaphandle kwemida, ekhululekileyo neguquguqukayo.”** Ngengqiqo yefashoni ebukhali, uReayoung uhambelana ngokunzulu neendlela zemarike, esakha inkqubo yemveliso egubungela iimeko ezahlukeneyo.

Ukujongana neentlobo ezahlukeneyo zomzimba kwiimarike zaseYurophu naseMelika, uthotho lweempahla zeReayoung ezinkulu lube lolona didi luthengiswa kakhulu. Uyilo oluphezulu oludityaniswe nelaphu elinobukhulu obuphezulu lucinezela ngokufanelekileyo amafutha esiswini ngelixa luqinisekisa ukunxitywa kakuhle, lususa ukuqina kweempahla zemveli; iibhulukhwe zempahla eziphakamisa iimpundu ezinephedi eyongezelelweyo zihombisa ngokwendalo i-hip curve, zenza ngokulula umfanekiso we-hourglass othandwa ngabasetyhini baseYurophu naseMelika; uyilo lwemilenze eyoluliweyo luhlangabezana neemfuno ezahlukeneyo zobude, luphepha ukugoba kunye nokuhlangabezana neemfuno zokunxitywa kwemihla ngemihla, ukomelela, kunye neepati.

Ngokuphathelele uyilo lomsebenzi wemveliso, iReayoung ilandela ngokusondeleyo iindlela zemarike, igxile kwindawo ephambili yokuthengisa "engenamthungo nengabonakaliyo." Iimveliso ezifana neStructured Tulle Corset Top zisebenzisa ilaphu le-mesh, ezidibanisa ukuphefumla kunye namandla okubumba. Zikhululekile ukuzinxiba ngaphandle kokushiya iimpawu kwaye zihlala zingabonakali nokuba zinxitywe ngeelokhwe eziqinileyo okanye iihempe, zihlangabezana ngokugqibeleleyo neemfuno zabasetyhini baseYurophu naseMelika kwimpahla yemihla ngemihla. Kwangaxeshanye, olu phawu lubonelela ngesisombululo esidibeneyo sempahla ye-shapewear kunye ne-silicone lingerie, ebonelela ngesisombululo esinye kwimingeni yefashoni yabasetyhini, ukusuka kwiibra ezingabonakaliyo ezibonakalayo ukuya kwiikhava ze-silicone nipple, ezigubungela yonke inkqubo ukusuka kwi-shaping esisiseko ukuya kwisitayile esinobuchule.

Ukunamathela ngokungqongqo kwimigangatho yomgangatho yaseYurophu naseMelika, okunika amandla ukhuphiswano lwemveliso ngefilosofi ezinzileyo

Kwiimarike zaseYurophu naseMelika, ukhuseleko lwemveliso, ukuthobela imithetho, kunye nokuzinza kube ziimfuno eziphambili ukuze iimpawu zizenze. I-Reayoung iyaqonda imithetho yoshishino kunye nemigangatho echasene nemigangatho ephezulu yamazwe ngamazwe kuzo zonke iinkalo, ukusuka ekukhethweni kwelaphu ukuya kwiinkqubo zemveliso, ukuqinisekisa impumelelo yeemveliso zayo kwiimarike zaphesheya.

Ngokuphathelele ukukhethwa kwelaphu, iReayoung ibeka phambili izinto ezinobuhlobo nokusingqongileyo ezihlangabezana nesatifikethi se-OEKO-TEX® STANDARD 100, ilawula ngokungqongqo umxholo wezinto eziyingozi ezingaphezu kwama-300 ezifana ne-formaldehyde kunye neentsimbi ezinzima, iqinisekisa ukuba ixabiso le-pH yemveliso lihlala likwinqanaba elilungele abantu ukusuka kwi-4.0-7.5. Ejongana nemigaqo ye-EU REACH kwiikhompawundi ezifakwe i-perfluorinated kunye ne-phthalates, kunye nemigaqo yokhuseleko enyanzelekileyo yomgangatho we-US CPSIA, iReayoung iseke inkqubo epheleleyo yovavanyo lwekhonkco lokubonelela. Ukususela ekuthengweni kwezinto eziluhlaza ukuya ekuhanjisweni kwemveliso egqityiweyo, yonke ikhonkco ixhotyiswe ngeengxelo zovavanyo lwelebhu yomntu wesithathu, okuvumela abathengi baseYurophu naseMelika ukuba bathenge ngokuzithemba.

Kwangaxeshanye, iReayoung ilandela ngokusondeleyo indlela yefashoni ezinzileyo yehlabathi, ithatha imifanekiso ephambili kushishino, kwaye ifaka iingcamango eziluhlaza kuphuhliso lwemveliso. Isebenzisa iifayibha ze-elastic ezinokuphinda zisetyenziswe kwaye ihlola amathuba okusetyenziswa kwamalaphu anokubola, iReayoung inamathela kumgaqo "wokuqina ukunciphisa inkunkuma yezixhobo," idala iimveliso ze-shapewear ezidibanisa iimpawu zokusingqongileyo kunye nobomi bemveliso, ukuhlangabezana neemfuno zabathengi baseYurophu naseMelika zokusetyenziswa okuluhlaza.

Inkqubo yenkonzo eguquguqukayo eyenzelwe wena, enika amandla iimpawu zaseYurophu naseMelika ukuze zandiswe ngempumelelo phesheya kolwandle

Njengomboneleli weenkonzo ze-OEM/ODM oqeqeshiweyo, iReayoung, kunye neenzuzo zayo zenkonzo "ze-MOQ ephantsi, ukuguquguquka okuphezulu, kunye nokuphendula okunamandla," iye yaba liqabane elithandwayo kwiimveliso ezincinci neziphakathi zaseYurophu naseMelika kunye nabathengisi be-e-commerce abanqumla imida.

Ejongana neempawu zeebhrendi ezininzi kunye neemfuno ezahlukeneyo kwiimarike zaseYurophu naseMelika, iReayoung iphula imida yobungakanani beodolo encinci yeefektri zemveli, ixhasa iiodolo ezincinci ezenziwe ngokwezifiso, ivumela iibhrendi ezisakhasayo ukuba zivavanye ngokukhawuleza imakethi ngaphandle kokuthwala uxinzelelo oluphezulu lwezinto ezikhoyo. Ukusuka kuyilo lwemveliso ukuya kwimveliso kunye nokuhanjiswa, iqela leengcali likaReayoung libonelela ngenkxaso epheleleyo kuyo yonke le nkqubo: Ngokuqonda ngokuchanekileyo iindlela zefashoni zaseYurophu naseMelika, banika abathengi isisombululo esipheleleyo ukusuka ekukhetheni ilaphu kunye noyilo lwesitayile ukuya ekusebenzeni ngcono. Iinkonzo ze-logistics eziguquguqukayo kunye neendawo zokugcina impahla zivumela uhlengahlengiso kwiishedyuli zokuthumela ngokusekelwe kwiimfuno zabathengi, ukuxhasa ukuhanjiswa kwempahla ngokwezigaba kunye nokunciphisa iindleko zokugcina impahla kwamanye amazwe.
Ukuphucula ukuthembana kwabathengi kunye nentsebenziswano, iReayoung iqalise ngobuchule inkonzo "yokusasaza bukhoma kwifektri kwi-intanethi". Abathengi banokubona inkqubo yemveliso kunye neenkqubo zokulawula umgangatho ngexesha langempela ngaphandle kokubakho ngokoqobo, befumana ukuqonda okucacileyo kweenkcukacha zonke ukusuka ekusikeni nasekuthungeni ukuya ekupakisheni. Le modeli yentsebenziswano ecacileyo ivumela abathengi abaphesheya kolwandle eYurophu naseMelika ukuba babone ngokupheleleyo imveliso yabo yee-odolo.

Isekelwe nzulu kwimarike yamazwe ngamazwe, yakha isiseko sentsebenziswano yexesha elide ngokusebenzisa udumo

Kwindlela yayo eya kwihlabathi liphela, iReayoung iqokelele amava amaninzi entsebenziswano yamazwe ngamazwe ngemveliso kunye neenkonzo zayo ezikumgangatho ophezulu. Amabali empumelelo omthengi waseAfrika ofaka iiodolo eziphindaphindwayo izihlandlo ezisibhozo kunye nomsasazi waseSaudi Arabia ovula ngokukhawuleza imakethi yasekuhlaleni ngeIimveliso zeReayoung's shapewearbonisa umgangatho kunye namandla ophawu.
Ngoku, iReayoung iphinda la mava kwiimarike zaseYurophu naseMelika, inamathela kwifilosofi yenkonzo egxile "kwiimfuno zabathengi." Nokuba zizisombululo ezenzelwe wena zeempawu zeempahla ezinkulu okanye ukubonelela ngenkxaso yecandelo lokubonelela ngeemveliso ezithengiswa kakhulu kubathengisi be-e-commerce abaphesheya kwemida, iReayoung ifumana ukuthenjwa kwexesha elide ngabathengi bayo ngesantya sayo sokuphendula esisebenzayo kunye nezakhono ezenzelwe wena.