Izifundo zeTyala zabaSasazi beeMpahla zeMidlalo abaPhumelela ekuKhuleni kweShishini ngeeSilicone Hip Pads

Ngelixa abasasazi bempahla yezemidlalo besazama ukukhuphisana kwiindidi zemveli ezifana neempahla zokuskiya kunye neebhayisekile, iqela labadlali abanobuchule kushishino sele lijolise kwimarike ekhethekileyo yeii-silicone hip pads.Idatha ibonisa ukuba izinga lokukhula konyaka lemveliso yokukhusela ezemidlalo lifikelela kwi-12.7%, kunye nee-silicone hip pads ezingena ngokukhawuleza kwiimeko zokukhwela ibhayisekile, ukuskiya, kunye ne-skateboarding ngenxa yeenzuzo zazo ezimbini "zokukhusela i-cushioning + ukulingana kwe-ergonomic." La matyala mathathu alandelayo atyhila indlela abasasazi abanokufikelela ngayo ekukhuleni kweshishini ngokucwangcisa okuchanekileyo.

Isifundo seTyala 1: Ukusuka kwiZixhobo zeBhayisikile ukuya kwiincwadi ezithengiswa kakhulu kwihlabathi liphela: Indlela yoKwandiswa koDidi lukaLampada

Imvelaphi: Ukusebenzisa ithuba lokwanda kwenkcubeko yokukhwela ibhayisekile

Ngowama-2005, ukukhwela ibhayisekile kwakuchuma eYurophu, kodwa kwakukho ukunqongophala okukhulu kwezixhobo zokuzikhusela zobungcali—ngelo xesha, uninzi lweefektri zazingabakhi be-OEM kuphela kwiimveliso zamazwe ngamazwe, kwaye imakethi yokugqibela yayingenazo iimveliso ezikumgangatho ophezulu nezingabizi kakhulu. ULampada, ogxile kwizixhobo zokukhwela ibhayisekile ezithengiswa ngobuninzi, wafumanisa ukuba abakhweli bebhayisekile abahamba umgama omde badla ngokuba neentlungu zesinqe ngenxa yoxinzelelo, ngelixa iibhulukhwe zebhulukhwe zekotoni zemveli zazingenazo i-cushion kwaye zazinokuguquguquka. Amanyathelo aPhambili: Uyilo lweMveliso + Uphuhliso lweChannel yaphesheya kweelwandle

Ukuphuculwa kweMveliso ngokuchanekileyo: Ii-silicone hip pads zodidi lwezonyango zafakwa kwii-cycling shorts, kunye noyilo lomoya olufana nolwehoneycomb ukusombulula ingxaki yokuxinana. Uxinano lwe-silicone nalo lwaphuculwa, lwandisa ukusebenza kwe-cushion ngokuphindwe kathathu. Ezi "ii-cycling shorts ezinee-silicone pads" zaba zezona zithengiswa kakhulu, zithatha ngaphezulu kwama-30% eeshelufu kwiivenkile zobuchwephesha zaseYurophu xa zaqaliswa.

Ukwaphula Imiqobo Yemiboniso Yamazwe Ngamazwe: Iphepha imakethi yasekhaya enokhuphiswano olukhulu, inkampani ijolise kwimiboniso yeebhayisekile yaseYurophu. Isebenzisa uphuhliso lwemveliso, inkampani ifumene imvume ekhethekileyo yeebhuthi ezivela kubaququzeleli bemiboniso, inxibelelana ngokuthe ngqo nabathengisi beempahla zemidlalo eJamani naseFransi. Ii-odolo zaphesheya kwezilwandle zonyuke ngama-400% kwiinyanga ezintandathu.

Ukuguqulwa kweCandelo loNikezelo: Ngenxa yokwanda kwee-odolo, umzi-mveliso, owawuyi-OEM yeebhrendi zamazwe ngamazwe, waba ngumthengisi weLampada, wafikelela kwinguqu ukusuka “kusasazo oluthengiswayo ngobuninzi” ukuya “kwi-R&D ezimeleyo + usasazo lwehlabathi.” Iimpumelelo zoKhulo: Ingeniso idlule kwi-10 yezigidi zeeyuan ngo-2007, kunye nee-silicone hip pads ezinegalelo kwi-35% yengeniso; Nangona impembelelo yokwabelana ngeebhayisekile ngo-2016, ishishini lezixhobo zokukhusela i-silicone zaphesheya lixhase ukukhula kwengeniso iyonke ye-8% ngokuchasene nomkhwa; Ihlala ingumthengisi ophambili we-3 weemveliso zokukhusela ngebhayisekile eYurophu, kunye nabasasazi abangaphezu kwama-200 abasebenzisana nabo.

Isifundo seTyala 2: Iimeko zeDecathlon kunye neendlela zokungena zenza iiSilicone Hip Pads zibe “nguMgangatho weMidlalo”

Imvelaphi: Ukujongana "neeNgxaki kunye neeMfuno eziBalulekileyo" zeMidlalo yoLuntu Njengomthengisi omkhulu wezinto zemidlalo kwihlabathi liphela, iDecathlon ifumanise ukuba abathengi abaqhelekileyo badla ngokuyeka imidlalo ngenxa yokungakhuseleki ngokwaneleyo - abaqalayo ukutyibiliza ekhephini baxhalabile ngokuwa nokwenzakala, abadlali be-skateboard banengxaki yokukhuhlana ezimpundu zabo, kwaye abantu abahleli ejimini bafuna inkxaso yeempundu. Amanyathelo aPhambili: Ukwahlulahlula imeko + Ukungena kweChannel
Iimveliso ezenzelwe wena zeMidlalo:
Ukuhamba ngebhayisekile: Uyilo oluphuculweyo lokungatyibiliki luqinisekisa ukuba akukho tshintsho ngexesha lokukhwela ibhayisekile ngesantya esiphezulu, oluhambelana neebhayisekile zendlela, iibhayisekile zeentaba, kunye nezinye iintlobo zeebhayisekile;
Ukutyibiliza kwiSki: Ukwazisa i-silicone ebhityileyo enokugqunywa kwimpahla yokutyibiliza kwiSki, ukhuseleko lokulinganisela kunye nefuthe lokunciphisa umzimba, ukulungisa inqaku lentlungu "yezixhobo zokukhusela ezinkulu";
Ukufaneleka: Yenziwe nge-silicone ephefumlayo ebhityileyo kakhulu kunye noyilo olungenamthungo, ehambelana neebhulukhwe zeyoga kunye neempahla zemidlalo eziqinileyo.

Ukuhlanganiswa kweTshaneli eNzulu:
Ukusebenzisana neendawo zokukhenketha ezingaphezu kwama-200 kwihlabathi liphela, ukufaka ii-silicone hip pads "kwiikhithi ezibalulekileyo zabaqalayo," ukufikelela kubasebenzisi ngemodeli ezimbini zokuqeshisa iindawo zokukhenketha kunye nokuthengisa;
Ukuseta "iindawo zokukhusela imidlalo" ezivenkileni, ukuvumela abathengi ukuba bavavanye impembelelo yokunciphisa ii-silicone hip pads kwindawo, kunye nokuphucula amazinga okuguqulwa ngeengcebiso zebhasi;
Ukunxibelelana nokuthengwa kweenzuzo zempilo yenkampani, ukuba ngumthengisi wemveliso yokukhusela ezemidlalo kwiinkampani ezifana neGoogle kunye neMicrosoft. Impumelelo yoKhulo: Intengiso yonyaka yee-silicone hip pads idlule kwi-€120 yezigidi, ibiza i-22% yengeniso yezixhobo zokukhusela ezemidlalo; Iqhube ukunyuka kwe-18% kwintengiso iyonke yezixhobo zokuskiya kunye neebhayisekile zabaqalayo, yaba "ngumqhubi wendlela"; Izinga lokuthengwa kwakhona kwabasebenzisi lifikelele kwi-37%, kunye nabathengi abaphambili abathenga umyinge weemveliso ezahlukeneyo eziyi-2.3 ngonyaka.

Isifundo seTyala 3: I-Blockbuster Logic yabathengisi beAmazon, ithengisa ngaphezulu kweeyunithi ezili-1500 kwiintsuku ezingama-30

Imvelaphi: “Udidi oluNcinci, Amathuba Amakhulu” kwiCross-Border Wholesale Blake, egxile ekusasazweni kwezixhobo zemidlalo ngaphesheya kwemida, ifumanise ukuba nangona iibhayisekile ezimileyo (ezifana nePeloton) zithandwa kakhulu kumakhaya aseYurophu naseMelika, iisali zokuqala azinazo intuthuzelo, kwaye abathengi bafuna ngokukhawuleza izixhobo zokukhusela eziphathekayo nezihambelanayo.

Amanyathelo Aphambili: Ukubeka Indawo ngokuchanekileyo + Ukuphumelela Okusebenzayo Ngeendleko
Ukugxila kwiimfuno zeNiche: Ngokuyintloko kubonelela "ngee-silicone hip pads ze-universal," ezihambelana neebhayisekile ezininzi ezimileyo kunye nezixhobo zokukhwela ibhayisekile zangaphandle, ukusombulula ingxaki yabathengi "yobunzima bokufumana iindawo ezihambelanayo." Lungisa ulwakhiwo lweendleko: Ngokuthenga kakhulu izinto eziluhlaza ze-silicone zezinga lezonyango, ixabiso lobonelelo lalawulwa kwi-RMB 10.45, ngexabiso lokugqibela lokuthengisa eliyi-USD 18.39, okubangela umda wenzuzo epheleleyo ye-54%.

Ukukhula okuqhutywa ngamazwi: Ukugxininisa iindawo eziphambili zokuthengisa "iglue esetyenziswa kwakhona nengatyibilikiyo" kusombulule iingxaki zenkunkuma kunye nokutshintshwa kwee-buttock pads ezilahlwayo; Ukukhuthaza abasebenzisi ukuba babelane ngamava abo okusebenzisa imveliso kwiimeko zemidlalo kubangele umlinganiselo ophezulu weenkwenkwezi ezi-4.9, kunye ne-organic traffic ebalelwa kwi-60%. Iziphumo zokukhula: Kwiintsuku ezili-103 zokufakwa kuluhlu, umthamo ophezulu wentengiso ufikelele kwiiyunithi ezili-1565 kwiintsuku ezingama-30, kunye nomyinge wee-odolo ezingaphezu kwama-50 ngosuku; Intengiso yenyanga ifikelele phantse kwi-USD 35,000, yaba yimveliso ephezulu ezili-10 ethengiswa kakhulu kudidi lokukhusela ezemidlalo lwe-Amazon; Ukuqhuba ukunyuka kwama-25% kwishishini lokuthengisa ngobuninzi kwezinye izixhobo zemidlalo, kudala isiphumo "semveliso ethengiswa kakhulu eqhuba ithrafikhi + intengiso yamaqela onke". Izinto ezibalulekileyo ezivela kuKhulo loMsasazi: I-Logics yempumelelo ephindaphindwayo ezi-3

Ingcamango Yokukhetha Imveliso: Ukuqala "ngeZinto Ezibalulekileyo Ezisebenzayo"
Ukukhula kwee-silicone hip pads ngokuyintloko kumalunga "nokusombulula iindawo ezithile zentlungu kwiimeko ezithile" - ukucushwa kwebhayisekile, ukukhuselwa kokutyibiliza eqhweni, kunye nokuthuthuzeleka ukuze ube sempilweni, endaweni yokwanelisa nje iimfuno "zokwakha". Abasasazi kufuneka bagxile kwiindawo eziphambili zentlungu zabathandi bezemidlalo, bakhethe iimveliso ezinezixhobo ezikhuselekileyo (i-silicone yodidi lwezonyango) kunye noyilo olufanelekileyo (oluphefumlayo, olungatyibilikiyo).

Icebo leChannel: Ukunxibelelana ne-Scenario Ecosystems
Kuphephe ukuthembela kuphela kwiivenkile ezikwi-intanethi. Qhagamshelana nababoneleli beendawo ezifana neendawo zokutyibiliza eqhweni, iiklabhu zokukhwela ibhayisekile, kunye neestudio zokuzilolonga, ukwandisa ukungena ngokusebenzisa imodeli "yokuthengisa okupakishiweyo kunye namava okuqeshisa"; ngaxeshanye yandisa kwiindlela ze-B2B ezifana neevenkile zemidlalo zaphesheya kunye nokuthengwa kweenkonzo zentlalo-ntle zeenkampani ukuze kuzinziswe imithombo yocwangco.

Indlela Yokukhula: Ukusuka “Kwincwadi Ethengiswa Kakhulu Eyodwa” ukuya “Kulwandiso Lodidi”
Ukusebenzisa ii-silicone hip pads njengempumelelo, yandisa kancinci kancinci kwiimveliso ezinxulumene nokukhusela ezifana nee-silicone knee pads kunye nee-elbow pads, zenze "isisombululo sokukhusela ezemidlalo" ukunyusa ixabiso ngomthengi ngamnye. Umzekelo, iLampada yanda ukusuka kwiibhulukhwe ezimfutshane ze-silicone cycling ukuya kuluhlu olupheleleyo lwezixhobo zokukhusela ibhayisekile, ngelixa iDecathlon yakha imatrix yemveliso yokukhusela ebanzi kuzo zonke iimeko.

Isiphelo: Amandla okukhula kweemarike ezincinci asabonakala. Ukukhula okukhulu kweii-silicone hip padsayisiyongozi, kodwa sisiphumo esingenakuphepheka sokwanda "kobuchwephesha + intuthuzelo" ekusetyenzisweni kwezemidlalo. Kubasasazi bempahla yezemidlalo, endaweni yokukhuphisana ngamandla kwimarike yolwandle olubomvu, kungcono ukuphonononga iimfuno ezingafezekiswanga kwiimeko ezithile. Njengoko uphando lwetyala lubonisa, udidi oluncinci olujongana ngokuchanekileyo nendawo ebuhlungu lwanele ukuxhasa amashumi ezigidi zeerandi ekukhuleni kweshishini.